How a Simple Question Changed a Client’s View of CAs



Why Your CA is Your Business Partner Too

Role of a Chartered Accountant Beyond Filing Returns

It was just before 10 AM when Mr. Sharma walked into the office of S&Co. He had been referred by Sundaram, an old client of the firm, and had booked the earliest appointment available. The office was still settling into the day’s rhythm -  computers being opened, the aroma of freshly brewed coffee lingering, and the new receptionist learning her way around the front desk.

Mr. Sharma approached the counter and asked, “Can your firm prepare a project report for my upcoming venture?” The young receptionist, new to the role, hesitated. She had heard of income tax returns and audits, but “project reports” sounded unfamiliar. Before she could fumble an answer, the glass door opened and in walked CA Srini, the owner of S&Co.

With his characteristic warmth, he greeted Mr. Sharma and invited him into his cabin. The discussion that followed stretched for an hour. They spoke about Sharma’s new business idea, how banks evaluate loan proposals, the importance of structured financial projections, and the professional touch a project report adds in securing finance. By the end of it, Sharma looked visibly reassured. “I didn’t know a CA could help beyond tax filings,” he remarked, shaking hands with Srini before leaving.

Later, the receptionist, curious and a little embarrassed, asked Srini, “Sir, apart from tax returns, what exactly does our firm do?”

Srini smiled. “That’s a very good question. You see, most people think Chartered Accountants only prepare accounts and file returns. But our role is much wider. At S&Co, for example, we handle taxation, audits, and accounting - that’s the base. Beyond that, we advise on estate planning, help families structure wealth transfers smoothly, guide investments, and prepare project reports for banks and financial institutions. In fact, we often support clients in making business decisions, setting up systems, and even managing compliance in new ventures.”

She listened intently as Srini continued, “And it’s not just us. Larger firms with multiple partners may specialise in niche areas - international taxation, mergers & acquisitions, forensic audits, business valuations, even risk advisory. Chartered Accountancy has evolved far beyond the traditional perception. We are problem solvers, advisors, and trusted partners in growth.”

The receptionist nodded, now seeing her workplace in a new light. The conversation left her with a deeper appreciation of her role as the first touchpoint for clients who often walk in with diverse needs.

For S&Co, that morning was a reminder that every new client meeting is an opportunity to break myths and showcase the true value a CA can bring. After all, a Chartered Accountant is not just about filing returns - it’s about enabling businesses and individuals to grow, protect, and manage their wealth with confidence.

The content made available in this article is for general informational purposes only. While every effort has been made to ensure the accuracy and completeness of the content, it should not be considered as a substitute for professional consultation. 

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